Fox Sports launches second channel in Italy
November 25, 2013 18.17 Europe/London By Robert Briel
Four months after its initial entry into the market, FOX Sports is expanding its offering in Italy with the launch of a second network, FOX Sports 2.
FOX Sports 2 will be available exclusively to Sky Italiaís Sport Package subscribers starting December 20th.
The programming lineup for FOX Sports 2 is heavily driven by American sports and will include the NFL with Super Bowl 48 and Euroleague basketball among other premium sports content. The new offer is complimentary to the existing FOX Sports channel, which is dedicated to broadcasting an extensive portfolio of European and international football matches from the BPL, Spanish La Liga. French Ligue, Dutch Eredivisie, MLS and FA Cup alongside the English national team matches.
The launch of FOX Sports 2 in Italy follows FICís ongoing sports expansion strategy, which over the past two years has rapidly swelled the brandís footprint from 17 million households outside of the United States to over 71 million subscribers presently.