FOX Sports expands Italian bouquet
Editor | 26-11-2013
Just four months after its initial entry into the market, FOX Sports is expanding its offering in Italy with the launch of a second network, FOX Sports 2.
The launch of FOX Sports 2 in Italy follows the ongoing sports expansion strategy of the channelís parent company, FOX International Channels (FIC), which over the past two years has increased the brandís footprint from 17 million households outside of the US to over 71 million subscribers.
Starting 20 December, the new channel will be available exclusively to Sky Italiaís Sport Package subscribers with a programming line-up heavily driven by American sports such as the NFL with Super Bowl 48 and Euroleague basketball among other premium sports content.
The new offer is complimentary to the existing FOX Sports channel, which is dedicated to broadcasting an extensive portfolio of football from the Barclayís Premier League, Spanish La Liga, French Ligue 1, Dutch Eredivisie, MLS and FA Cup alongside the English national team matches.