BeIn Sport nets Euro 2016 Hong Kong rights

Louise Duffy | 26-11-2013

beIN SPORT Asia has signed a deal with UEFA for the media rights to Euro 2016 that will include all matches across all media platforms and devices in Hong Kong.

The tournament will run from 10 June to 10 July 2016, and will feature 24 teams for the first time, and a total of 51 matches.

Coverage will be split between BeIN Sport’s two recently launched Hong Kong stations; BeIN Sport 1 and BeIN Sport 2

Nasser Al Khelaifi, chairman of beIN SPORT Asia, said: "We are extremely excited by the addition of UEFA Euro 2016 to our new channel in Hong Kong. Together with the Italian Serie A, French Ligue 1, English Championship and Scottish Premiership, this addition will crown our offer of top European football being broadcast in Hong Kong.”

Guy-Laurent Epstein, marketing director UEFA Events, added: “We are very happy to welcome beIN SPORT Asia as our new media partner in Hong Kong, a market where European football is extremely popular. The experience and quality of the beIN Sport group coverage of football around the world is significant and we are confident that they will broadcast the UEFA EURO 2016 tournament in a comprehensive and innovative manner for the benefit of football fans in Hong Kong.’’