Rogers inks 12-year TV rights deal with NHL in Canada
Michelle Clancy | 27-11-2013
Top Canadian carrier Rogers Communication has acquired a 12-year, $4.9 billion ($5.2 billion in Loons) contract for the broadcast and digital rights to the National Hockey League.
Rogers also inked sub-licensing deals with CBC and French-language station TVA — the former will keep its contract for Hockey Night game broadcasts and TVA gets the national French-language multimedia rights.
"Sports content is a key strategic asset and we've been investing significantly to strengthen our sports offering to Canadians," said Nadir Mohamed, Rogers president and CEO. "Canadians are passionate about hockey, and through this landmark partnership with the NHL we'll be able to bring hockey fans more games and more content on their platform of choice."
Rogers will pay $300 million in the first year , but that will creep up to reach the mid-$500 million mark in the 2025-2026 final season.
"Our fans always want to explore deeper and more emotional connections to NHL hockey, and that is precisely what Rogers has promised to deliver over the next 12 years – channelling the reach of its platforms and the intensity of its passion for the game into an unparalleled viewing experience," said league commissioner Gary Bettman. "The NHL is extremely excited about the power and potential of this groundbreaking partnership."