Playground launches on-demand OTT kids' platform in Brazil

Juan Fernandez Gonzalez | 27-11-2013

Playground has launched YouYn, its new over-the-top (OTT) and on-demand platform exclusively targeted at Brazilian kids.

According to the company, the service is inspired by All OD, an evolution of video-on-demand (VOD) which includes games, music and books as well as series and movies.

The platform has been designed for all kinds of connected devices - PCs, tablets, smartphones and smart TVs. YouYn is available free for a 30-day trial period, after which it will be offered under a single subscription package for around $6 a month.

The platform will initially launch in Brazil but aims to extend globally, according to Fabio Sgarbi, the company's CEO. "This kind of service is the first contact for kids with the multiscreen offer, which is why the platform is completely safe for them," he explains. According to Sgarbi, all content is controlled and the parents have the opportunity to decide which shows their children are allowed to watch.

YouYn promises new content every week, but has already started with a large portfolio of Brazil's most popular children's shows including Peixonauta, Galinha Pintadinha, Caillou, Os Pesquerruchos, Ursinhos Carnhosos and Johny Test of Zoboomafoo.

The platform is advert-free and the app is already available for iOS, Android and LG Smart TVs.