Rising Star shines brighter with ITV acquisition
Editor | 29-11-2013
Following two deals in the last few days in Spain and Hungary, Keshet International has closed a deal for its hit talent show Rising Star with the UK’s leading independent broadcaster ITV.
The interactive talent format is claimed to hail a new era in home entertainment, marking the first real-time voting by viewers via a free app— ‘TV app to you’— that is fully integrated into the show.
If the performer secures 70% of the viewers’ and the judges’ votes, the screen rises in the studio and the new star is revealed. The UK format will be co-produced by ITV Studios and the global distribution and production arm of Keshet Media Group.
The acquisition follows on from the success of the format following its unveiling at MIPCOM earlier this year which has already resulted in deals with channels and producers in Hungary (TV2), Italy (Toro), France (M6 Group), Russia (Rossiya1), Germany (RTL), Nordics (Nordisk), ABC for the US market and Atresmedia in Spain.
“ITV's track record in launching globally successful music and talent shows makes it the natural UK home for … Rising Star,” said Alon Shtruzman, managing director, Keshet International. “The UK's leading commercial network joins a large cast of leading broadcasters to come on board, and we look forward to working with its brilliant team to bring this interactive live experience to British audiences."
ITV’s director of entertainment and comedy, Elaine Bedell, added: “It's rare that you find a genuinely innovative new entertainment format - but Keshet have come up with one and I'm very pleased that it will now be on ITV. The bold real-time voting element means that viewers’ votes control every twist and turn of the live programme - and that makes for an incredibly dramatic, emotional and exciting show.”