VuTV opens up Freeview pay-TV streaming
Editor | 29-11-2013
Furthering the capability of the UK digital terrestrial (DTT) channel, Freeview now has a new streaming option though VuTV.
VuTV is powered by Synapse TV, a joint venture between Simplestream and Strategy & Technology. Synapse over-the-top (OTT) services are available on compatible Freeview HDTVs and set-top boxes via a dedicated channel number listed in the electronic programme guide (EPG) and accessed directly by Freeview viewers using their existing remote control in exactly the same way as traditional over-the-air (OTA) channels.
The streaming service is aimed at the rapidly growing population of Freeview HD Internet-connected homes that currently do not have a pay-TV package. The basic DTT platform currently claims over 20 million homes. Available for £6.99 a month via a Freeview HD connected TV or box, VuTV offers access a premium range of channels including Comedy Central, MTV, CNN, Lifetime, HISTORY, H2, Crime & Investigation Network, Nickelodeon, Nicktoons, Nick Jr, Cartoon Network, Boomerang and Cartoonito.
Leading UK ratings agency BARB will measure viewing for all VuTV channels, providing broadcasters with an additional platform through which to monetise their content via incremental advertising impacts. VuTV will also offer broadcasters granular analytics of consumers’ viewing behaviour.
Commenting on what the launch could mean for its channels, Arran Tindall, SVP, commercial and content distribution, Viacom International Media Networks, UK, Australia, Russia and Eastern Europe, said: “Viacom aims to make its content and channel brands available on whichever platform our audience wants to access them, so it’s great news that Comedy Central, MTV and Nickelodeon will, for the first time, now be accessible via broadband connected digital terrestrial TV in the UK. The VuTV service is an easy, affordable way for suitable Freeview households to sample some of the very best channels that subscription TV in the UK has to offer.”