London Live makes first commissions for launch
Editor | 29-11-2013
Just as the first UK local TV station comes on-stream, perhaps the most awaited of the stations, London Live, has announced its launch commissions.
Owned by London's most read newspaper, The Evening Standard, London Live was awarded the 12-year licence in February 2013 to broadcast the first London-centric TV channel which is scheduled to launch on Freeview, Sky, Virgin, online TV and mobile TV devices in spring 2014.
Targeting an audience of young, modern and what London Live calls "urban social explorers" based in the capital, the channel will offer Londoners the latest in local news, current affairs, sports, arts, events and entertainment. It will transmit 24/7 via DTT and satellite channels as well as multiscreen IP delivery. Viewers will be able to watch the channel on television and online, via PCs and mobile devices.
The new entertainment TV channel for London insists that its new shows will deliver the channel’s promise of fresh and emerging talent and in doing so has commissioned three new series; two factual entertainment lifestyle and one entertainment, as well as a ground-breaking run of comedy pilots to kick-start the programming slate for its spring 2014 launch.
The channel’s head of programming, Jonathan Boseley, has commissioned Jamie Oliver’s Fresh One to make a 30 x 30' series about foodies based in London; Renowned Films has been given the green light to produce sports lifestyle show F2 Kicks Off; Nerd TV’s The Anti Social Network, developed with creative agency Holler, is a hidden camera game where participants are invited to hand over control of their social network profiles to a panel of some of the world’s leading comedy writers.
In addition a ‘comedy hotspot’ season has also been created for the launch schedule, designed to showcase pilots created by emerging comedy producers, which will use audience feedback to guide London Lives’ commissioning for a whole series.
Commenting on the launch roster, Boseley said: “I am thrilled to be announcing our first slate of original commissions. Our ambition is to blend emerging and established talent to create talked about, engaging and noisy programming – an ethos shared by Fresh One, Renowned Films and Nerd TV. We are excited to be working with all three parties before the pilots have even been made, such is our confidence that these concepts will deliver content that Londoners will love.”
“We will be really excited to see our food series air on London Live,” added Zoe Collins, director of food at Fresh One. “This is an incredibly exciting time in broadcasting and we are very proud to be part of it, especially with a series celebrating a key part of London culture.”