BT hoops world-leading basketball in multi-year deal with NBA

Editor | 29-11-2013

Hot on the heels of landing the rights to the Champions League in a game-changing deal, BT Sport has inked an exclusive multi-year deal with US basketball league governing body the NBA.

Under the terms of the deal, basketball fans in the UK and Ireland will be able to watch multi-platform coverage of the NBA (National Basketball Association), including LeBron James, Kobe Bryant and Carmelo Anthony, and the likes of the Miami Heat, LA Lakers and New York Knicks through exclusive live TV broadcast of up to seven games per week plus highlights, magazine shows and free streamed games.

The new agreement will see up to 200 games throughout the season appearing across BT Sport 1, BT Sport 2 and ESPN. There will be up to seven live games per week throughout the regular season and the first and second rounds of the Playoffs, as well as every game of the Conference Finals, culminating in the NBA Finals in June. Coverage will include weekly games on Sundays in prime time. Fans will also be able to access selected games streamed live and for free on the BT Sport website and BT Sport App (available on iOS and Google Play) along with either and NBA LEAGUE PASS International.

“BT Sport will be the new home of the NBA in the UK and Ireland. The NBA is simply the best basketball in the world; it is fast-moving, high-scoring and includes some the world’s most recognisable global sporting icons,” commented Simon Green, head of BT Sport. “Existing NBA fans will love our coverage, and we look forward to converting many more.”

Dan Markham, NBA vice president, media distribution & emerging markets, added: “This is a very exciting step for the NBA in the UK. With BT Sports’ first rate presentation and formidable portfolio of premium sports content, fans can now look forward to more NBA action than ever before in the UK and Ireland, including selected free streamed games. Through their innovative multi-platform offering of live NBA games, highlights, magazine shows and unique behind-the-scenes programming, BT Sport is the ideal partner to serve as the official broadcaster of the NBA."