Two Asia/Middle East appointments at Fox

November 29, 2013 09.35 Europe/London By Robert Briel

Fox International Channels (FIC) Asia has made senior appointments into two newly created positions.

Helena Choe started in her new role as VP of Syndication while Rahul Sood will assume the role of VP, affiliate sales and commercial effective December 9.

Both executives’ geographic remit will cover Asia Pacific and the Middle East.

As VP, syndication based in Hong Kong, Helena will work with channel and business development teams, as well as country managers to establish region-wide syndication policies and drive the distribution of FIC Asia’s sports, factual and entertainment content rights to multiple platforms. She joins FIC from sports rights marketing agency Sportfive International.

Rahul will operate out of Singapore and will be responsible for FIC’s sales and channel development of new markets across the region, with emphasis on newly emerging markets. Rahul will also be developing FIC’s sales strategy for commercial establishments such as hotels and other out-of-home opportunities.

In addition, Rahul will focus on the international distribution beyond APAC and the Middle East of FIC’s suite of Chinese channels, which includes SCM, the network’s powerhouse Chinese movies channel.

Helena Choe and Rahul Sood report to Alex Lambeek, EVP, affiliate partnerships and syndication for Asia Pacific and the Middle East at FIC.

“Both Helena and Rahul bring a great wealth of experience to FOX International Channels and we are very pleased to welcome them on board,”said Alex Lambeek.

“Their appointments serve to demonstrate our commitment to work closely with our affiliate partners to further FIC’s presence across Asia Pacific and the Middle East.”