Global Takeoff to launch Indian OTT video service
Rebecca Hawkes | 03-12-2013
Hyderabad-based Global Takeoff plans to launch a new over-the-top (OTT) video service across India by the third quarter of 2014.
The OTT service, which will comprise live streaming, movies on demand and catch-up TV, will be provided through Global Takeoff's existing internet television facility YuppTV.com, reports Business Standard.
YuppTV currently provides around six million global viewers with over 150 Indian television channels, 4,500 daily videos and 600 films. The app is available for Samsung Smart TVs, Sony PlayStation3 and PlayStation4, and it will soon be launched on Microsoft's Xbox.
Uday Reddy, chairman and chief executive officer of Global Takeoff, told Business Standard that his company's new OTT service, to be integrated with a set-top box, will be priced on a par with India's direct-to-home (DTH) satellite or cable TV platforms.
Internet speeds will remain a challenge to the new service in India for the first year after launch, though with greater broadband deployment and the introduction of unlimited data plans, OTT video should take off in the country within two years, Reddy added.
Global Takeoff is reportedly also looking to launch OTT video services in West Asia and Trinidad and Tobago.