Sky Italia taps INSIDE Secure to protect premium mobile OTT content

Editor | 03-12-2013

Leading Italian pay-TV operator Sky Italia has concluded a licensing deal with INSIDE Secure to protect premium content running on iOS- and Android-based Sky Go over-the-top (OTT) apps.

The mobile and connected device embedded security solutions provider has supplied its DRM Fusion Agent software to Sky Italia who will integrate the downloadable solution into the latest version of its mobile apps.

DRM Fusion Agent offers developers Microsoft PlayReady, Windows Media DRM, OMA DRM 2.X and/or UltraViolet security in mobile apps to enable premium content to be played on Apple iOS, Android and BlackBerry 10-based mobile devices. It already sees use with broadcasters such as the BBC, HBO and Amazon, and with major Hollywood studios plus platform providers such as Apple and Google.

The Sky Italia Sky Go service offers viewers more than 30 live HDTV channels. It includes exclusive sports coverage and a broad range of high definition on-demand entertainment, plus hundreds of movies, all seasons of popular TV series and exclusive Sky productions, documentary programmes on nature, science, history and art, cartoons and programmes for children of all ages, and the best in sports. The service is available on a variety of iOS and Android mobile devices as well as PCs.

The operator believes that DRM Fusion Agent will provide the critical content security it needs to make live HDTV channels and thousands of on-demand HD video titles available to play on the smartphones and tablets of its more than 1.9 million Sky Go subscribers throughout Italy.

“INSIDE has created an agile DRM solution. It has been optimised for the complex, constantly changing mobile ecosystem and the peculiarities of Internet-based video streaming. With a robust API that minimises integration effort, it simplifies adding new mobile devices,” explained Pier Paolo Tamma, information technology director at Sky Italia.

“Some other primary considerations in our selection of the DRM Fusion Agent software were the stability of the software, the completeness of the documentation and the user friendliness. Another consideration was the success it has achieved in providing similar content protection for the Sky Go service in Germany and Austria.”