ATSC elevates connected TV spec
Michelle Clancy | 03-12-2013
Eyeing the future of connected TV services, the Advanced Television Systems Committee (ATSC) has elevated the A/105 Interactive Services system to Candidate Standard. A key element of the emerging ATSC 2.0 standard, A/105 is designed to enable the marriage of Internet-delivered and broadcast content.
A/105 provides for the extension of TV and video services to second screens, such as tablets and smartphones, and provides for delivery of needed resources via the Internet path. In addition to services already part of traditional terrestrial broadcast television, future interactive services with A/105 will include personalisation, service usage reporting, receiver access to Web-based servers, and support for automatic content recognition.
"Viewers are consuming television content on a variety of devices – whenever, wherever and however they want it," said ATSC president Mark Richer. "Consumer demand for video has resulted in an increasing number of paths to deliver content to viewers. The ATSC 2.0 Interactive Services system allows the broadcaster to connect broadcast programming with additional services related to that programming."
The Candidate Standard status is a major step toward becoming a Proposed Standard, and then on to consideration as a full-fledged ATSC Standard.
"Leveraging the power of ATSC 2.0, broadcasters can successfully be a key piece of the connected TV puzzle," Richer said.