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Thread: Middle East fitness channel Physique TV goes on air

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    Post Middle East fitness channel Physique TV goes on air

    Middle East fitness channel Physique TV goes on air

    Rebecca Hawkes | 03-12-2013

    Physique TV, a dedicated fitness and health channel available in both Arabic and English, has launched across the Middle East and North Africa (MENA) via the Arabsat-based satellite platform My-HD.

    Also now available on du and Etisalat's Internet protocol television (IPTV) services in the UAE, Starlight General Trading (STG) Group-owned Physique airs both in-house productions and acquired motivational programming.

    Home exercise shows such as Yoga Today and Crunch are mixed with high octane action sport programmes MMA All Out and Maximum Rush, and fitness-oriented reality TV like Love in the Wild, All the Right Moves and Push Girls. Cookery shows will be represented by Cooking with Siba and Week in a Day with Rachael Ray.

    "We are very excited to bring this new TV channel concept to the region. Physique TV has a responsibility beyond just informing and instructing our audience. We want to inspire them enough to look after themselves whether that is in the choice of food they buy and cook or the time allocated for exercise," said Peter Einstein, general manager, Physique TV.

    "In a region where the biggest personal threats are unhealthy diet and sedentary lifestyle, our goal is to cater for everyone interested in personal well-being and make it easier for people to create a good work/life balance in their daily lives."

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    Super Moderator sofien72tu's Avatar
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    Re: Middle East fitness channel Physique TV goes on air

    PHYSIQUE TV launches the first Arabic and English TV channel

    Submitted by editor on Tue, 12/03/2013 - 11:18


    Calling all fitness fanatics and those that aspire to be: we have a TV channel to help you make your healthy lifestyle, a fun lifestyle!
    Physique TV is the first Arabic and English TV channel committed to motivating its audience to adopt a healthy lifestyle as part of their daily regime. The in-house productions and acquired programming are carefully conceived and selected to inspire people in the MENA region to be their best through diet and exercise while keeping it fun and accessible to all.
    The format of Physique TV includes a variety of entertaining, inspiring, instructional and informative shows. Exercise at home with Yoga Today and Crunch, get your adrenalin rush from some high octane action sport including MMA All Out and Maximum Rush and be inspired and entertained with fitness-oriented reality TV such as Love in the Wild, All the Right Moves and Push Girls. The channel also makes it easy to cook and eat healthily with an array of appetising ideas courtesy of Cooking with Siba and Week in a Day with Rachael Ray. The Arabic and English news roundup shows Shou Fee Ma Fee and What’s Up? keep you up to date with the latest health and lifestyle news including inspiring real life stories that motivate the audience to get fit while helping to make informed choices about diet, lifestyle and exercise routines.
    Peter Einstein, General Manager of Physique TV, explains: "We are very excited to bring this new TV channel concept to the region. Physique TV has a responsibility beyond just informing and instructing our audience. We want to inspire them enough to look after themselves whether that is in the choice of food they buy and cook or the time allocated for exercise. In a region where the biggest personal threats are unhealthy diet and sedentary lifestyle, our goal is to cater for everyone interested in personal well-being and make it easier for people to create a good work/life balance in their daily lives. Physique TV’s programme selections include a unique range of instructional, entertaining and inspiring shows that really make you want to “Be Your Best!” Our audience can choose to use Physique TV as their fitness instructor, dietician, health advisor or simply provide motivation to get fit and stay fit.”
    Physique TV offers businesses the chance to reach their targeted audience in a relevant context with a wide range of advertising and sponsorship opportunities. Physique TV provides advertisers with a diverse array of partnership opportunities, including product integration into the 25% of programs that are produced in-house.
    Physique TV is available on Arabsat via the MyHD platform as well as on du (channel 412) and E-Life (channel 577) cable systems.

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