Mediapro to sell Formula One rights
Juan Fernandez Gonzalez | 04-12-2013
Mediapro will put the Formula One broadcasting rights for Spain up for sale next week, but the media company has not revealed the price paid to Formula One Management or the sale price.
According to the newspaper El Mundo, Mediapro will be open for bidding from Monday 8 December, with the F1 schedule being announced on Friday. The broadcasting rights are from the coming season and 2015.
No audiovisual company has yet announced its interest, but Atresmedia is seen as the most likely buyer.
According to El Mundo, Mediapro paid €200 million in 2009 for the rights for five seasons, with laSexta paying €35 million for that year only. In 2012, seeing the price as too high at €45 million, laSexta decided not to buy the rights and Antena 3 bought them instead. Since last year both channels belong to the Atresmedia group.
The other candidate with a budget strong enough to buy the rights is Mediaset with Telecinco and Cuatro. Telecinco had broadcast the competition in the past, but this year the audiovisual group has already invested in other sports, such as football (World Cup and UEFA), motorbikes and basketball, which decreases its interest in F1.