Eurosport retains Bundesliga in Northern and Eastern Europe
Jörn Krieger | 04-12-2013
Eurosport and the German football association DFL Sports Enterprises have extended their long-standing partnership, enabling the commercial sports broadcaster to screen live Bundesliga matches in the 2015-2016 and 2016-2017 seasons.
The deal – the financial details of which have not been disclosed – renews Eurosport's exclusive TV and digital rights, including sub-licensing rights, for all matches of Germany's first and second division domestic football league in 22 territories in the Nordic, Central and Eastern European region.
The countries covered by the agreement are Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Hungary, Iceland, Kosovo, Latvia, Lithuania, Macedonia, Montenegro, Norway, Poland, Romania, Serbia, Slovakia, Slovenia and Sweden.
The sports broadcaster has been showing Bundesliga games since 2009 on its Eurosport 2 channel. Coverage includes five live matches per weekend, a weekly highlights programme, magazine shows and interviews. All productions are in high definition (HD).
The Bundesliga coverage will also be available in the licensed territories on the Eurosport Player, the group's online subscriber service for mobile, PC, tablet and connected TV users.
Eurosport 2 reaches 66 million homes in 18 languages across 51 countries. The pay-TV channel which broadcasts over 2,000 hours of live sports coverage per year is also available in HD in the Nordic countries as well as in Central and Eastern Europe.