MTG extends Nordic and Baltic Disney deals
December 4, 2013 07.56 Europe/London By Chris Dziadul
mtg-logo-landscapeModern Times Group (MTG) has extended its content licensing agreements with Disney Nordic for first-run and library movie rights for pay-TV in Sweden, Norway, Denmark and Finland.
It has also extended the carriage agreement to include Disney Channel, Disney Junior and Disney XD on the Viasat platforms in the Nordic and Baltic regions.
MTG’s online Viaplay service will also have the subscription video on demand rights for Disney first-run features exclusively, and library titles across the Nordic region.
In the Baltics, MTG has a multi-year agreement in place to show Disney first-run movies and series, as well as classic Disney animation titles and library feature movies on the Group’s free-TV channels in Estonia, Latvia and Lithuania.
Commenting on the deal, Jørgen Madsen Lindemann, president and CEO of MTG, said: “Disney is one of the world’s leading entertainment brands and continues to release a number of the highest grossing box office titles every year. They also have a large back catalogue of some of the most loved movies from recent years. It is therefore fantastic that we have now extended our ability to bring these magical entertainment experiences to our Viasat and Viaplay subscribers and free-TV viewers across multiple countries. We have enjoyed a long and successful partnership with Disney and look forward to continuing this for years to come.”
Casper Bjørner, country manager, The Walt Disney Company Nordic added: “This agreement builds on our existing collaboration with MTG, allowing viewers to enjoy an even greater range of high quality entertainment, with greater flexibility in how and when they can access it, while continuing our successful free-TV association in the Baltics and distribution of Disney Channels across the Nordic and Baltic regions.”