Abu Dhabi channels go live with refreshed look


Abu Dhabi TV’s flagship channels - Abu Dhabi Al Oula and Abu Dhabi Al Emarat - have gone live with their refreshed look and with an extensive line-up of locally produced content. The broadcaster is also trying to build up its regional audience at the same time. The channels “will witness a transformation in terms of information and commercial display, style, and production,” said Haitham Al Kathiri, Abu Dhabi Media’s television re-launch project manager. “The TV industry has experienced a rapid change in audience interests and behaviour as a result of versatile options.” The new programming comes as part of a comprehensive review process, which included an assessment of viewers’ survey results.