Brazilian FTA channels want to charge Pay TV operators
by HernŠn Amaya |
Brazilian FTA channels SBT, Record, Rede TV! and Band have united to demand a fee to allow the inclusion of their channels within Pay TV operatorís lineup, according to newspaper Folha de Sao Paulo. This way, they demand the same treatment Pay TV channels receive.
The four channels would be willing to go to the very end and to remove their channels from Pay TV offers if they do not reach a monetary arrangement. Broadcasters want to establish a fixed rate per channel or subscriber.
The claim originated due to the important supremacy of audience in FTA TV over Pay TV in Brazil. And while Pay TV channels receive a fee per subscriber, FTA channels get nothing.