Fremantle puts on the StyleHaul in multi-series, multi-year development deal
Parent Category: News | 05-12-2013
FremantleMedia North America (FMNA) and StyleHaul, claimed to be the largest online video network for fashion, beauty and lifestyle, have entered into a multi-series and multi-year development deal.
The deal represents StyleHaul's first multi-project premium content commitment with a major independent television studio. StyleHaul was launched in 2012 and has over 104 million network subscribers and over 2,000 influencer channels in 61 countries. In May 2013, FremantleMedia's parent company RTL Group made a minority investment in StyleHaul to further its strategy to become a leading player in all segments of the rapidly growing online video market, complementing the catch-up TV services of RTL Group's TV channels and FremantleMedia's portfolio of more than 100 YouTube channels.
The first series to go into production under the deal set for premiere on the network in January 2014, THE CREW, has already wrapped and is currently in post-production. The show comprises is a ten-episode entertainment talk show series filmed in front of a live studio audience, with additional on-the-street segments. Each show centres on a single topic such as relationships, social media, culture clashes and texting etiquette.
"Almost overnight StyleHaul has become the largest online network for young women, making them an ideal partner for us as we grow our original digital content business," commented Gayle Gilman, EVP, digital content, FremantleMedia North America, explaining the rationale for the deal. "We're excited to be working with Stephanie Horbaczewski and her team to develop and produce original scripted and unscripted series for such a fast growing and engaged audience."
"We are absolutely thrilled to partner with FremantleMedia on this deal. We feel their expertise in producing iconic and record-breaking TV such as American Idol and America's Got Talent, coupled with their global reach, will help take StyleHaul's content to the next level," added StyleHaul CEO Horbaczewski. "We are very excited to kick off our partnership with the show THE CREW... [it will] be a totally new concept for StyleHaul and bring this amazing group of talent a new format for their highly engaged fans."