Modern Times Group extends Disney deals in Nordics, Baltic
Editor | 05-12-2013
Leading Scandinavian pay-TV concern Modern Times Group (MTG) has extended its content licensing agreements with Disney Nordic for popular content in not just its home region but also the bordering Baltic territories.
The deal encompasses first-run and library film rights for pay-TV in Sweden, Norway, Denmark and Finland, and MTG has also extended the carriage agreement to include Disney Channel, Disney Junior and Disney XD on its Viasat platforms in the Nordic and Baltic regions. MTG's Viaplay online video service — running on connected devices including personal computers, smartphones, tablets, smart TVs, set-top boxes and games consoles — will also have the subscription video-on-demand (SVOD) rights for Disney first-run features exclusively, and library titles across the Nordic region.
The selection of content available will include exclusive first-run rights to such recent hits as Marvel's Iron Man 3, Thor: The Dark World, Disney's Wreck-it-Ralph, Disney/Pixar's Brave and Monsters University, and exclusive linear broadcasting rights to classic films such as Cabaret, Evita and Runaway Bride.
Films will air on MTG's six Viasat Film thematic premium pay-TV channels in the Nordic region, which are available on the Viasat satellite pay-TV platform, as well as third-party IPTV and cable networks.
Viaplay subscribers can access these hundreds of hours of content on the Internet. In the Baltics, MTG will have a multi-year agreement in place to show Disney first-run movies and series, as well as classic Disney animation titles and library feature movies on the Group's free-TV channels in Estonia, Latvia and Lithuania.
"Disney is one of the world's leading entertainment brands and continues to release a number of the highest grossing box office titles every year, " commented MTG president and CEO Jørgen Madsen Lindemann. "They also have a large back catalogue of some of the most loved movies from recent years. It is therefore fantastic that we have now extended our ability to bring these magical entertainment experiences to our Viasat and Viaplay subscribers and free-TV viewers across multiple countries. We have enjoyed a long and successful partnership with Disney and look forward to continuing this for years to come."
Added Casper Bjørner, country manager, The Walt Disney Company Nordic: "This agreement builds on our existing collaboration with MTG, allowing viewers to enjoy an even greater range of high quality entertainment, with greater flexibility in how and when they can access it, while continuing our successful free-TV association in the Baltics and distribution of Disney Channels across the Nordic and Baltic regions."