Harris bolsters OTT, TV everywhere proposition in Imagine acquisition
Editor | 05-12-2013
Industry mainstay Harris Broadcast has made a very clear statement of intent to attack the new growth markets with the acquisition of Imagine Communications.
Imagine solutions serve digital broadcast markets as well as applications such as TV everywhere, network DVR (nDVR), Internet/mobile video and IPTV. Imagine's combination of next-generation video processing, adaptive bit rate (ABR) transcoding and statistical multiplexing technology, claimed by the company as being unique, sees use improving bandwidth efficiency for TV everywhere services.
The transaction, subject to approvals and closing conditions, is expected to close in January 2014 and will give Harris expertise in technology enabling content providers and system operators to deliver bandwidth-efficient services with optimum video quality and Quality of Experience (QoE).
Most importantly it will strengthen Harris's end-to-end solutions portfolio, complementing existing media, playout, networking and transmission solutions. In particular it will enhance its OTT, mobile video and multi-screen TV everywhere capabilities, while furthering interoperability of technology and systems from both the linear and non-linear TV viewing worlds.
"By combining Imagine technology with Harris Broadcast's intellectual property, which already powers most of the world's top content producers, this acquisition will transform the marketplace by leveraging Harris Broadcast's strength and transferring it through smart integration to the non-linear, OTT, TV everywhere world," proclaimed Richard Stanfield, Imagine Communications CEO.
"Many of our content originator customers have been adding services for OTT and TV everywhere, but have had to do so with bifurcated systems for linear and non-linear services," added Charlie Vogt, Harris Broadcast CEO. "This acquisition enables Harris Broadcast to take a leadership position in the OTT and TV everywhere market, while laying the foundation for the first true software defined integration of sales, scheduling, automation, playout and delivery across both linear and non-linear content distribution networks."