Time Warner Cable plots multimedia studio event for Super Bowl

Michelle Clancy | 05-12-2013

Time Warner Cable (TWC) will be taking over a 45,000 sq ft space in Manhattan's Meat Packing District to create TWC Studios as a lead up to the Super Bowl.

Scheduled to be held on 2 February 2014 at New Jersey's Meadowlands stadium space, this Super Bowl will be the NFL's first cold-weather championship.

TWC will offer daily studio tours from Monday 27 January through to Saturday 1 February. Each night, the space will be transformed into a unique-themed event featuring performances from popular musical acts and surprise celebrity guests.

TWC is partnering with networks including ASPiRE, beIN Sport, ESPN, Food Network, FOX Sports 1, Hallmark Channel, HBO, History, NBC, Revolt, Showtime, Sprout , Starz and TVGN onsite and online via Time Warner Cable's Facebook page, which will be live-streaming the red carpet activity for all concerts.

"We are thrilled to partner with so many strong networks to deliver this one-of-a-kind experience designed exclusively for our customers," said Jeffrey Hirsch, executive vice president and chief sales and marketing officer for residential services for TWC. "Time Warner Cable Studios will incorporate all the elements our customers love including music, sports and entertainment while getting them excited for the Super Bowl."