Starz launches TV everywhere app for Xbox Live

Michelle Clancy | 05-12-2013

Starz has ported Starz Play, the authenticated online TV everywhere service for Starz premium subscribers, to Xbox Live for the Xbox 360 gaming console and has also said that it is in development for the new Xbox One.

The launch marks the first video game and entertainment console deployment for the popular online service and the first extension directly to the television. Starz Play is available now in the United States as a free download for Xbox Live Gold members in the Xbox Store.

The company's other authenticated online services, Encore Play and Movieplex Play, are also in development. Launches are expected in the first half of 2014 on the Xbox 360 and will be included as part of the company's broader Xbox One development efforts.

"Teaming up with Xbox is an exciting new addition for Starz Play," said Michael Thornton, chief revenue officer at Starz. "The Xbox 360 app launch today offers tens of millions of current and prospective Starz subscribers an exciting way to enjoy premium Starz exclusive movies and originals on the TV, and we pledge the incredible new Xbox One is a top priority for our 2014 development plans."

Thornton added: "With the dynamic Starz Play Xbox user interface, which includes full voice and gesture support with Kinect, we have developed a tremendous new vehicle for subscribers to enjoy the unmatched Starz premium TV experience on the television."

Since launching in October 2012, the Play service device support has grown significantly and is now available on a wide array of platforms including PCs/Macs, and devices including iPhone, iPad & iPod touch and several Android handsets, tablets and other platforms including Kindle fire, Kindle Fire HD, NOOK HD, NOOK HD+ and select Google Nexus devices including the Nexus 4, Nexus 7 and Nexus 10.