DirecTV ramps up digital app strategy

Parent Category: News | 05-12-2013

DirecTV is partnering with two digital technology companies, LiveClips and i.TV, to boost its mobile and online app experiences.

"We look forward to working closely with the management and board members of these companies to bring new features and functionality that will wow our customers and define the next stage in the evolution of the television experience, especially in an evolving mobile world," said Tony Goncalves, senior vice president of digital entertainment products at DirecTV. "These, and other investments, are more than financial, they're partnerships. We acquire unique capabilities to embed in our products and the ability to influence roadmaps. In turn, these companies gain access to a world-class technology team and the subscriber scale of DirecTV."

The LiveClips technology platform aggregates live, post-game or archived sports feeds to create, digitise and deliver discrete searchable video clips of every play for delivery to linear broadcast and digital devices. LiveClips already delivers immediate personalised sports highlights for the DirecTV NFL Sunday Ticket app.

"DirecTV's decision to use LiveClips technology to power the delivery of personalised video content to its NFL Sunday Ticket application and its subsequent investment in our company, is as good as it gets," said Lewis Bakes, chairman and CEO of LiveClips. "DirecTV lives at the forefront of innovation and technology, providing sports packages that fans crave. Our partnership with DirecTV provides us the opportunity to participate in the explosive growth associated with the delivery of personalised video content to the fans' device of choice."

i.TV is a social TV and second-screen platform that enables nearly 15 million people per month to discover, watch and engage with television. i.TV also powers experiences for brands like AOL, Huffington Post, Entertainment Weekly and Nintendo, and recently acquired popular second-screen company GetGlue. DirecTV will be integrating i.TV's capabilities into its next-generation second-screen app, which is scheduled to launch before the end of the year.

"We are thrilled to have DirecTV as an investor and partner in our efforts to re-imagine the living room entertainment experience," said i.TV CEO Brad Pelo. "With our recent acquisition of GetGlue, i.TV now has the largest social platform built specifically for television. This funding round from DirecTV brings their significant resources and deep industry knowledge to our Board and product team, enabling us to realize our vision to make watching TV more interesting and fun."

Read more: DirecTV ramps up digital app strategy | Rapid TV News