zeebox partners with Wendy Williams
Michelle Clancy | 06-12-2013
zeebox has announced an exclusive media partnership with The Wendy Williams Show. As part of the engagement, the show's website will be the first to expand zeebox's popular TV Rooms into a weekly, curated view.
The Wendy Williams Show is taped live in New York City, screens internationally in 52 countries, is syndicated nationally for daytime TV and airs on BET at midnight. The zeebox-syndicated feature will be branded Wendy's TV World.
Since November, viewers that visit WendyShow.com have been able to click on a promo that takes viewers directly to The Wendy Williams Show Room, where Williams has shared gossip with Wendy Watchers, including everything from the breaking news of Kelly Clarkson's pregnancy to conducting giveaways with her viewers for beauty products. Now, the experience will be expanded to include the first fully syndicated, multi-show TV Room widget. Fans will be driven to Wendy's TV World with on-air promotion during show and via official social and digital channels.
"As social media becomes more integrated in television, this partnership with zeebox positions The Wendy Williams Show at the forefront of daytime television in making the second-screen experience as simple and interactive as possible," said Lonnie Burstein, executive vice president of programming and production at Debmar-Mercury. "Wendy Watchers are a dedicated and integral part of The Wendy Williams Show, so we wanted to create a social space for them on our site where they can connect with Wendy's opinions as well as like-minded viewers around the nation. zeebox's syndicated TV Rooms are a great way for viewers to engage around the latest TV entertainment and celebrity news, and say it like they mean it."
"TV and the second screen are at an inflection point, and viewers are craving more context and personalization when it comes to engaging with their favourite shows," said Jen Kavanagh, senior vice president of strategic partnerships and marketing at zeebox US. "TV Rooms offer shows, talent and fans the ability to participate in vibrant 24/7 conversations that are tied specifically to a TV community. Through zeebox's syndicated TV Rooms, we're delivering the passion and discussion into our partners' branded environments as well. Wendy is obsessed with TV just like us and now, through this partnership, has her own TV World on WendyShow.com."