Bundesliga targets international growth

December 6, 2013 10.53 Europe/London By Chris Dziadul

sky-bundesligaAlthough the German Bundesliga has global ambitions it is still far behind the Premier League and therefore does not see it as a competitor, according to Jörg Daubitzer, MD DFL Sports Enterprises.

Speaking in a conference call following on from the extension of its partnership with Eurosport, announced earlier this week, he said that Premier League’s annual revenues currently total €3 billion, while the Bundesliga makes €2 billion, with TV accounting for most of the difference.

The Bundesliga currently makes €70 million each year in international revenues and its target is to raise the amount to between €100 million and €150 million after the 2014/15 season.

Daubitzer also said that the Bundesliga is seeking the right partners all over the world in order to grow its popularity.

Bundesliga does already have exposure – a recent game between Borussia Dortmund and Bayern Munich was broadcast live in 207 of 209 countries – and the deals with Eurosport and Fox mean that by 2015/16 nearly half (100) FIFA countries will show Bundesliga football.