LiveRail notches growth in Q3 for programmatic ads
Michelle Clancy | 07-12-2013
LiveRail, which provides a programmatic video advertising platform for publishers, has signed four major TV broadcasters, along with Telegraaf Media Group, MailOnline and Advideum internationally.
As of Q4 2013, LiveRail counts A&E Mobile, Advance Digital, BET, CBS Interactive, CBS Local, FOX News, Condé Nast, Demand Media, MLB.com, PBS, Real Networks, Terra Networks, and the new clients.
As a result, the company said that it has realised revenue growth of over 300% year-over-year, and is now tracking north of $100 million revenue run-rate, 71% of which is transacted via real-time bidding.
"Our position in the marketplace is a direct result of our investment in technology, superior service and market-leading insight into the needs publishers," said Mark Trefgarne, co-founder and CEO at LiveRail. "By providing superior solutions for publishers we've aggregated the world's largest pool of premium video inventory and helped connect these publishers to the ecosystem of programmatic buyers."
The LiveRail platform sends more than 400,000 bid requests per second to over 90 buyers/bidders, enabling them to purchase video advertising inventory in real-time. LiveRail is forecasting that it will deliver 5 billion video ad impressions globally this month.
"Media buyers have quickly realised the benefits of programmatic buying for online display, such as cost efficiencies, reduced ad waste, transparency and control, and are looking to apply the same strategies to their online video ad campaign planning and buying," said Heather Way, senior analyst at Parks Associates. "This is evident in LiveRail's impressive year-over-year growth."