Nine to launch Netflix-like service

Louise Duffy | 09-12-2013

Australia's Nine Entertainment is planning to launch a Netflix-like subscription VOD service in the second half of 2014.

According to The Australian, the new streaming service will be led by former Ninemsn executive Mike Sneesby.

It will have no contracts, and simple pay-as-you-go monthly passes.

As part of a deal with Warner Bros, content will include movies from the hollywood studio including the Harry Potter series and the Dark Knight trilogy, although new movies will aired nine months after they debut at the cinema. Other programming will include Australian drama and children's shows.

Nine is hoping to gain 400,000 to 500,000 users with the service, but this target could be revised if it partners with free-to-air rival networks and Foxtel.

However, the service could see hefty competition with Netflix, Hulu and Amazon expected to arrive in the Australian market by 2016.