Disney and StarHub launch mobile video service in Singapore
Louise Duffy | 09-12-2013
The Walt Disney Company Southeast Asia (TWDC SEA) and Singaporean pay-TV operator StarHub have launched new mobile video streaming service via three new entertainment apps - WATCH Disney Channel, WATCH Disney XD, and WATCH Disney Junior.
The WATCH Disney apps will provide StarHub TV customers with access to Disney Channel’s existing live, television network streams, exclusive and first-hand content, as well as premiere on demand episodes.
Viewers will be able to watch Disney series such as Phineas and Ferb, Mickey Mouse Clubhouse and Avengers Assemble on the go and will also be able to access new episodes of selected shows on the WATCH apps before they launch on the TV channel.
At launch, Disney Channel original animation Wander over Yonder will be available first on the WATCH Disney Channel app before its television premiere. New live-action series Mighty Med, a Disney XD original series, will be available exclusively on the WATCH Disney XD app in February 2014.
The free WATCH Disney apps are designed around Disney characters and have custom animation on a simple, child-friendly user interface. Apart from streaming of live TV channels and on-demand content, there is also a catch-up function. Selected programmes will be available in Mandarin or Malay as well as English, where available.
“We’re excited to offer Disney fans of all ages more opportunities to watch, interact, personalize and enjoy our Disney shows when and where they want it,” said Natasha Malhotra, General Manager, Branded Media Content, TWDC SEA.
“The WATCH Disney Channels apps are kid-friendly, easy to use and give kids and families access to the live streaming channels along with a robust selection of content on demand at home or on the go for authenticated Starhub subscribers.”
StarHub TV customers who subscribe to Disney Channel (StarHub TV Channel 312), Disney XD (StarHub TV Channel 310) and Disney Junior (StarHub TV Channel 311) on the Kids Basic Tier can now stream these channels live on the multiscreen service StarHub TV Anywhere which includes the WATCH Disney Apps on iOS devices such as the iPhone, iPad and iPod Touch. Users need to register with a StarHub Hub ID and password for immediate authentication to allow them access to the apps. Meanwhile, non-authenticated users will still be able to download the WATCH apps to access selected content and a limited number of on demand episodes each month.
“We are excited to be the only pay TV operator in Singapore to bring Disney’s signature content to viewers on multiple screens via the WATCH apps as part of our StarHub TV Anywhere service offering. We are constantly working with brands such as Disney to find innovative ways to delight our customers and the WATCH apps exemplify our efforts to provide a ubiquitous viewing experience for them,” Ms Lin Shu Fen, Head of Home Solutions, StarHub.