Zee Aflam provides round the clock DIFF coverage

Rebecca Hawkes | 09-12-2013

Pan-Arab Bollywood movie channel Zee Aflam is currently capturing all the glitz and glamour from the Dubai International Film Festival (DIFF), which this year runs until 14 December.

The 24-hour channel's weekly flagship programme, 100% Bollywood, will tell viewers who's been gracing the red carpet and what's being discussed at the festival's industry forums. Zee Aflam's rolling news reports will also run daily, alongside festival movie clips, and updates on all the celebrity appearances in Dubai.

"The region's film festivals serve as a platform to stimulate dialogue, foster relationships, and engage audiences to understand and appreciate the evolving film industry," said a statement from the broadcaster.

"Zee Aflam will provide audiences with in-depth insights into the festivals ranging from their inception, the significant inroads that each one has made over the course of the years, to the role they play in contributing the region's overall cinematic landscape."

Zee Aflam, which launched from Dubai on 1 October 2013, is available free-to-air to TV viewers across the Arab world via Nilesat and Arabsat Badr4 satellites.