TV key to display market growth
Joseph O'Halloran | 10-12-2013
Increases in large-screen TVs, including 4KTV-ready sets, tablets and mobile phones, are driving the overall TFT LCD panel area demand upward according to a study from NPD DisplaySearch.
The Quarterly Worldwide FPD Shipment and Forecast Report revealed that growth in TFT LCD area demand will increase 9%, from 141 million m˛ in 2013 to 154 million m˛ in 2014.
TV is the key market segment to this growth with sector TFT LCD panel demand expected to grow from 228 million units in 2013 to 241 million in 2014. Demand for panels larger than 50” is growing even faster, from 27 million units in 2013 to 32 million in 2014.
“The increasing size of LCD TVs plays a key role in boosting overall panel area demand, especially when notebook PCs and LCD monitors are facing declines,” said David Hsieh, vice president of the greater China market for NPD DisplaySearch. “Aggressive promotions aimed at larger sizes, along with the effect of 4KTV, are helping to encourage consumer demand for larger TVs. Due to this increased demand, panel supply could tighten in 2014.”