Comcast Cable inks ad insertion from This Technology

Michelle Clancy | 10-12-2013

Comcast Cable has deployed This Technology's solution for the streamlined insertion of advertising.

The multi-year agreement covers a range of Comcast IP video platforms, enabling delivery of advertising for live and on-demand video viewing on a number of devices, including IP-enabled set-top boxes, gaming consoles, connected TVs, smartphones and tablets.

Comcast leverages dynamic ad insertion (DAI), a service that allows for advertisements to be easily changed at any time, across a range of live and on-demand IP viewing environments. This Technology will connect ad serving platforms for real-time communication about advertising insertion opportunities for Comcast Spotlight and Comcast's national programming partners.

"We are extremely pleased that Comcast made us an integral part of its IP advertising infrastructure. We look forward to partnering with them to help realise the revenue potential of DAI for Comcast and its programming partners," said Jeffrey Sherwin, CEO, This Technology. "This Technology is proud to offer a robust product line-up and feature set that support the leading MVPDs and programmers in their efforts to grow multi-screen monetisation."