Lionsgate and Celestial Tiger license 700 hours of content to Toggle in Singapore
Louise Duffy | 10-12-2013
Celestial Tiger Entertainment (CTE), Lionsgate’s partner in Asia, has signed a content licensing deal with Singaporean media giant MediaCorp for more than 700 hours of Lionsgate’s TV series and feature films.
The deal allows MediaCorp’s over-the-top (OTT) platform, Toggle, to air the shows on its channels Toggle Eve and Toggle Movies, and include them in its subscription video-on-demand (SVOD) service.
“We are very excited to be partnering with one of the region’s leading media companies to bring our fantastic slate of television series and prolific library of movies to Toggle’s growing subscriber base. Singaporean viewers can enjoy the flexibility of watching shows like Mad Men via multiple devices on-demand. We look forward to more collaboration with MediaCorp as they continue to expand Toggle’s entertainment offering,” said Wendy Reeds, CTE’s executive vice president, content sales and distribution.
“We are excited to collaborate with Celestial Tiger Entertainment to bring Lionsgate’s TV series and feature films to our viewers. These programmes will form an important part of our content portfolio for Toggle, and will allow us to continue to bring new and exciting content to our online multi-device entertainment service for our customers,” said William Lee, senior vice president, Toggle, MediaCorp.
The deal includes the TV series Weeds, which recently completed its eighth season, seasons one to five of Mad Men, Nail Files and Running Wilde. It also includes hundreds of films from Lionsgate’s feature library including American Pie, American Psycho, Dirty Dancing, Resident Evil, and the Cube and Leprechaun franchises.
Lionsgate is partnered in CTE with Saban Capital Group and Astro’s Celestial Pictures. CTE exclusively sells Lionsgate’s content in Greater China and Southeast Asia and also represents the studio’s television content and film library in Japan and Korea.