Globecast and Measat bring Mezzo HD to Asia
December 10, 2013 08.31 Europe/London By Robert Briel
mezzoHDMezzo Live HD Asia will soon be available in the Asia-Pacific region for the first time, after a deal between Globecast, Measa, and Mezzo to deliver the channel via the Measa-3 satellite.
Mezzo Live HD Asia is a new around-the-clock TV channel for the Asia-Pacific region. Dedicated to classical music, jazz, and dance, the channel will broadcast some of the world’s most prestigious concerts, operas, jazz, and ballet. Broadcast in French, Mezzo Live HD Asia will be subtitled in 11 regional languages and adapted to the tastes of local markets in Asia to ensure it reaches the broadest audience across the region.
Soo Yew Weng, SVP, sales of Globecast Asia, said, “Globecast prides itself on helping channels expand to new regions. To this end, we are happy to partner with Mezzo and Measa. For Mezzo to expand its presence and bring such high- quality content to the Asia-Pacific is great news indeed.”
“Measa is pleased to expand its partnership with Globecast with the agreement to distribute Mezzo Live HD Asia across the Asia-Pacific,” said Raj Malik, SVP, sales and marketing, Measa.
“Mezzo Live HD Asia’s addition to the 91.5°E video neighborhood is a reflection of the growing popularity of HD content that is available over this region via our hotslot.”
The Measa 3/3a platform at 91.5 degrees East covers 102 countries from Asia, Australia, the Middle East, Europe, and Africa. The platform currently leads HD channel distribution in Asia with 47 channels.
Globecast receives the signal for Mezzo Live HD Asia at its technical operations center in Paris. From there, the channel is sent via fibre to Globecast’s Hong Kong teleport for uplink onto the Measa-3 platform.