Elemental demos live 4K HEVC at full frame rate
Michelle Clancy | 11-12-2013
Elemental Technologies has demonstrated full frame rate 4K UltraHD high-efficiency video coding (HEVC). At a special event in London, the company showed an end-to-end workflow in which live 4K HEVC content was encoded for display in real time at 60 frames per second.
Elemental first announced support for the H.265 codec in January 2013. Subsequently, the company brought functional real-time HEVC video processing to NAB in April of this year and demonstrated 10-bit 4K HEVC video processing at IBC in September. While at IBC, Elemental garnered two industry awards for its implementation and advancement of the new HEVC standard. Elemental also showed off real-time video processing of live 4K at 30 frames per second HEVC at the Osaka Marathon in October and now brings full frame rate 4K HEVC encoding to life in London.
"Unlike cinema, live sports are best viewed at higher frame rates," said Aslam Khader, chief product officer for Elemental. "In 2014, we expect live sports to drive 4K UltraHD adoption by those programmers and pay-TV operators seeking to deliver a more compelling sports entertainment experience. With our HEVC implementation and software-defined architecture, Elemental gives customers a viable path to deliver UltraHD TV services."
With four times the resolution of full resolution high definition (1080p HD), 4K content presents a challenge to traditional compression approaches such as MPEG-2 and advanced video coding (AVC / H.264) in terms of the bandwidth required to deliver a smooth and immersive viewing experience. Elemental's HEVC implementation allows for delivery of 4K content at bitrates equivalent to HD content, the company said.