UK telly-lovers set to watch 86 million hours of TV on Christmas Day

Editor | 11-12-2013

The UK’s passion for television is to be clearly displayed over this year’s festive period, with the average UK household watching 3.45 hours of programmes on Christmas Day, says research from Samsung.

The research from Samsung’s Smart TV division says that there will be a huge switch on at 10am when one in ten across the UK will be turning on their sets.

Even though viewers are expected to watch 86 million hours of TV this Christmas, not all of it will be live, with 15 million hours of all TV likely to be watched through catch-up services as the time-shift trend continues to grow. Two-fifths are planning to use catch-up services to keep the peace by using the likes of the BBC iPlayer, ITV Player, 4oD and Demand 5 to stop family arguments over what to watch. Just over a quarter (26%) say they will use catch-up by recording programmes the rest of the family won’t be interested in.

Commenting on the findings Guy Kinnell, head of TV and AV at Samsung Electronics UK & Ireland said: “We offer our customers the complete stable of catch-up services … so users won’t have to miss a moment of Christmas festive viewing.”