FremantleMedia names new CEOs for Hispanic, Brazilian market

Juan Fernandez Gonzalez | 12-12-2013

London-based FremantleMedia has confirmed the appointment of two new CEO's for Latin America, reinforcing its Portuguese-speaking presence with Daniela Busoli in Brazil and its Spanish-speaking presence with Adrián Santucho for Mexico, US Hispanic and Pan-Regional productions.

The new executives will report directly to FremantleMedia's CEO Cecile Cout-Frotaz and will both manage the day-to-day operations and lead the strategic vision for operations in their respective markets. Among their main tasks will be the production of exclusive content for broadcasters in the region, working together with the international division.

"Daniela and Adrián will lead our operations across Latin America and the Hispanic US. Both are well-respected executives, and their drive and experience will really help FremantleMedia exploit the many opportunities available to us these incredibly vibrant markets," commented Frot-Coutaz.

The increasing opportunities in Latin America have driven FremantleMedia to set more focus on the region, where demand for content is growing. However, competition is also high, as Argentina, Brazil and Mexico are among the largest audiovisual producers in the world.

"It is a very exciting time to be working in this region, with enormous potential for growth. There a number of opportunities for us to develop the FremantleMedia business further, not least in creating iconic shows that can connect and engage with audiences across the Spanish-speaking markets," said Santucho, who will work from the Miami office.

"I'm really looking forward to continue exploiting these international blockbusters and also developing local content for multi-platforms to see how we can bring the breadth and range of our shows to Brazilian audiences," added Busoli.