beIN SPORT launches US ad sales media buying campaign

Editor | 12-12-2013

Al Jazeera subsidiary and fast-growing international sports network sports channel beIN SPORT beIN is offering US TV advertising and sponsorship avails with its newly signed national rep firm IMS.

beIN SPORT’s English and Spanish-language networks claim to be the country’s fastest growing independent sports network, available to over 80 million US homes through the nation’s MPVDs. The channel is making available media buying and planning opportunities on its beIN SPORT and beIN SPORT en Español TV multi-platform sports networks as well as beIN SPORT Play, the TV everywhere solution for its authenticated US subscribers. IMS is also introducing a beIN SPORT dedicated sales force in the major advertising markets in the US.

“Both beIN SPORT and beIN SPORT en Español have become a primary TV destination for the most passionate of fans with its thousands of hours of live and exclusive coverage of international superstars and competitions from around the globe,” commented Yousef Al-Obaidly, managing director of beIN SPORT. “Our partnership with IMS will allow sponsors and advertisers to directly align with some of the most sought after premium TV sports properties and competitions in the world.”

“Our experience in growing top global digital brands and working with media agencies in territories around the globe coupled with beIN SPORT’s content and passionate audience makes this marketing opportunity a one-two punch for advertisers,” added Gastón Taratuta, CEO, Founder & Partner of IMS. “We’re looking forward to this unique partnership with the network, and to customising a well-rounded approach for brands that want to take advantage of this new opportunity to reach potential buyers.”