Solid demand for full-time, occasional use satellite TV
Editor | 12-12-2013
Research from NSR has revealed huge opportunity for satellite-based contribution and occasional use TV services.
From the migration to digital transmissions, to the impact of terrestrial on both contribution and OU/SNG, NSR predicts in its Contribution and Occasisonal Use TV Markets report that the industry will demand over 700 transponders of FSS capacity and 1.4Gbps of GEO-HTS capacity by 2022.
Combined with its calculation for over 3,400 full-time contribution feeds by 2022, and over 9.3 million OU hours from 2012-2022, the analyst concludes that the market will remain strong for a considerable period. Key drivers will be new satellite bandwidth, better compression technologies, and a steady hunger for higher quality content from end users will help provide for a stable market looking forward.
“Continuing pressures from terrestrial solutions, encoding improvements and the migration towards all digital transmissions shape the contribution and occasional use market. With over $16 Billion in bandwidth revenues from 2012-2022 aimed to be generated by the sector,” stated senior analyst and report author, Brad Grady. “The introduction of FSS wide-beam Ka-band and GEO-HTS-based offerings will help offset the ongoing decline in analogue video transmissions.”
However, NSR warns that satellite services will face threats from the expansion of fibre deployments, cellular networks and a fundamental shift in how live events are covered in the field. It adds that occasional use markets will see hourly declines as access to terrestrial technologies expands. Spurred largely by events such as the Olympics, World Cup and elections in the US, occasional use traffic will likely begin to show signs of levelling off as more of these live events are covered through terrestrial means.