Sony and Opera launch Indian-entertainment apps

December 12, 2013 11.16 Europe/London By Robert Briel

sony_livSony and Opera Software have launched two new Indian-entertainment apps in the Opera TV Store for Sony Bravia internet TVs.

These new apps are Sony LIV, Multi-Screen Media’s (Sony Entertainment Network) VOD service, and BIGFlix, which is India’s leading movie-on-demand service by Reliance ADAG.

The Sony LIV app offers 18 years of rich and exclusive content from Sony Entertainment Television, covering genres including drama, comedy, thriller, reality shows and many more. It offers users their favourite current and classic shows from Sony, through a single log-in, seamless and engaging experience.

The Opera TV Store also brings Bollywood closer to Bravia users. BIGFlix subscribers can stream HD movies from an impressive catalog of over 1,500 films from across genres such as action, comedy, drama and romance, as well as offering over 10 languages including Hindi, English, Telugu, Tamil, Bengali and Punjabi. Bravia users also get to enjoy a 3-month Unlimited Subscription from BIGFlix.

“There is an increasing appetite in India for on-demand content. The introduction of these apps will help viewers to easily consume their favorite videos from TV serials and movies whenever they want,” says Mr. Tadato Kimura, head of marketing, Sony India.

“We have always striven to provide the best viewing experience. Bravia TVs are equipped with Triluminos display and easy internet connectivity options, as well as providing amazing picture quality.”

“Opera’s web products for TV are all about bringing the top brands and exciting content closer to viewers, and the Opera TV Store makes it easy to achieve this vision,” says Aneesh Rajaram, SVP for TV and devices at Opera Software. “We are glad to synergize with partners like Sony, Sony LIV and BIGFlix to help users get more out of their TV viewing experience.”