The Awkward Moment sold to ARD Group and SBS

Pascale Paoli-Lebailly | 12-12-2013

Boutique distributor Can't Stop Media has sold the comedy series The Awkward Moment to WDR, an affiliate to ARD Group, and to SBS6 in the Netherlands, which belongs to SBS Broadcasting.

The sketch show format rights have also been optioned by ITV Studios, which is working on an adaptation for the Australian market.

Consisting of eight half-hour episodes, the series, produced by Belgium prodco Dedsit, a member of Studio100 Group, successfully aired weekly in prime time on channel 2BE (VMMA Group) from September to November this year.

It outperformed the channel's slot average by 176% on the four-plus demo and by 201% in the 18-44 demo.

A second series has already been commissioned.

This format features the most embarrassing situations anyone could face, such as when your mobile rings during someone's speech at a funeral or wedding.