NuvoTV appeals to Latin audience with Dexter
Juan Fernandez Gonzalez | 13-12-2013
The US pay-TV network for Latin audiences, NuvoTV, has acquired the exclusive cable rights for Showtime's series Dexter.
The channel intends to target Hispanic audiences thanks to the large number of Latin American characters in the series, which takes place in Miami.
NuvoTV will premiere Dexter on cable TV on 13 January 2014, and will broadcast the full eight seasons of Showtime's successful show. The terms of the deal between channels have not been disclosed, but Bill Hilary, VP of programming, told Multichannel News that the one-hour episodes of Dexter will include around 15 extra minutes of adverts.
According to the company, NuvoTV will open an English-language window for Dexter, which is its most high-profile acquisition to date. Dexter targets the same audience as the cable network, which is aimed at young viewers with Latin backgrounds but who are English-speakers.
Showtime has just finished its last season's broadcast, achieving large success among US audiences. The network signed a deal with Netflix in October to bring the series to an over-the-top (OTT) audience, and is now targeting cable viewers through NuvoTV.
The cable platform is available in over 30 million homes in the US through Dish, Time Warner, Verizon and AT&T, among other operators.