Connected TV device ownership set to double by 2017 to 1.8BN

Editor | 16-12-2013

Connected devices capable of receiving TV are flying off the shelves, according to research from Strategy Analytics.

The Strategy Analytics Connected Home Devices (CHD) Global Connected Devices Forecast 2008-2017 report predicts a future of increasingly connected living rooms with improving streaming capabilities with over 1.8 billion connected TVs, set-top boxes and other connectable devices by 2017. This would mean that the global number of connected TV devices would have grown from an average of just 0.5 per household in 2013 to one. Globally, the average home is forecast to own 2.6 portable connected devices by 2017, up from 1.7 in 2013.
"Although AV devices have become increasingly overlooked by consumers in favour of infotainment devices such as smartphones and tablets, the integration of IP connectivity is breathing new life into the sector and creating new opportunities for vendors" explained analyst Eric Smith. "We see sustained growth in connected models of flat panel TVs, set-top boxes, DVRs, digital media adapters (i.e. Apple TV, Google Chromecast, Sky NOW TV), and Blu-ray players. And although ownership of games consoles is expected to shrink from current highs as gaming becomes more casual and increasingly mobile, these powerful devices will continue to act as important multimedia hubs in the living room."
"Consumers are increasingly drawn to over-the-top (OTT) services in the home and on the go, so it’s not surprising to see shipments of connected devices rising year after year,” added Strategy Analytics Connected Home Devices Service Director, David Watkins. “Furthermore, vendors are looking to build in IP connectivity into devices that have traditionally been un-connected to garner higher retail sales prices but also take advantage of the expanded availability of and interest in OTT content. Accordingly, we see market retail value growth of connected CE devices doubling the pace of growth in the overall CE device market."