CNN launches new documentary brand

Michelle Clancy | 18-12-2013

CNN is creating a fresh brand to be a home for its acquired documentary films. CNN Films Presents will be a sister brand to the CNN Films, which was launched in October 2012.

CNN Films is the network's brand for acquired or commissioned documentary features, following their exhibitions in cinemas. All CNN Films Presents broadcasts will be acquired films only, and will also be distinguished from CNN Films in that its documentaries will have broadcast windows that are not first-on-television premieres.

"CNN Films Presents is a curated series of exceptional documentary feature films from the past for a new audience to discover and for fans to enjoy again," said Vinnie Malhotra, senior vice president of development and acquisitions for CNN Worldwide.

The first CNN Films Presents broadcast will be the French nature documentary, March of the Penguins, produced by Ilann Girard, directed by Luc Jacquet, and narrated by Morgan Freeman. Released in 2005, the film received the 2006 Oscar for Best Documentary Feature, and the 2005 Best Documentary award from the Broadcast Film Critics Association.

The Imposter meanwhile is a British-American co-production, and is the story of a Frenchman who impersonated a Texas child who went missing in 1994. It is produced by Dimitri Doganis and directed by Bart Layton, and was honoured as the 2012 Best Documentary by the British Independent Film Awards.

CNN Films Presents films, like CNN Films, will be curated by Malhotra and Amy Entelis, senior vice president of talent and content development.