NBC Olympics partners with Yahoo! for Winter Olympics coverage

Michelle Clancy | 18-12-2013

NBC Olympics and Yahoo! have extended their existing digital alliance to include content and promotion surrounding the XXII Olympic Winter Games from Sochi, Russia.

As part of the agreement, Yahoo! Sports experts will work in conjunction with NBC Sports and contribute Olympic news and analysis for digital segments that will be promoted to both NBCOlympics.com and Yahoo! users. In addition, NBC Olympics and Yahoo! will integrate Yahoo! content and products such as Yahoo! Search, Flickr and Tumblr to tap into the pulse of the American Olympics fan during the Sochi Games.

"Bringing together Yahoo! and NBC Olympics for the XXII Winter Games will give fans a deep and rich experience around one of the premier sports events in the world," said Ken Fuchs, vice president of Yahoo! Global Media and head of Yahoo! Sports and Games. "For the first time, our audience can jump right into watching highlights and live events on the NBC Olympics experience from Yahoo!"

NBCOlympics.com will provide comprehensive coverage of all 15 Winter Olympic sports, results, and schedules as well as athlete bios and news leading up to and during the Sochi Olympics. And for the first time ever, NBC will provide live streaming coverage of all Winter Games competition plus full-event rewinds and extensive video highlights exclusively through NBCOlympics.com and the NBC Sports Live Extra app. Current NBC Olympic digital plans call for over 1,000 hours of live content over the 18 days of the Sochi Games.

"Yahoo!'s massive US audience will now have easy, one-click access to NBC Olympics' exclusive and robust digital Olympic video assets," said Rick Cordella, senior vice president and general manager at NBC Sports Digital.

The NBC Olympics/Yahoo! alliance around the Sochi Games represents another step in the one-year-old, NBC Sports/Yahoo! Sports relationship that includes collaboration around premium sports news and events coverage, online and on-air, as well as the creation of original, short form video programming as well as cross-promotion of popular Yahoo! Sports' products, including Yahoo! Sports Fantasy and Rivals.com.

The Olympics begin on 6 February 2014.