Apple TV takes on Sky Sports Day Pass through NOW TV

Editor | 18-12-2013

As rumours still persists about the company making a major move in TV, Apple has enhanced its online video offering with Sky Sports from the NOW TV over-the-top (OTT) service.

Apple TV users in the UK can access NOW TV's Sky Sports Day Pass, letting them watch all six Sky Sports channels through the device for the first time. The day pass costs 9.99 for a 24-hour period and activates immediately upon purchase, billed directly to users' iTunes accounts.

Typical available content from mid-December 2013 includes The Ashes cricket series live from Australia, football from the Barclays Premier League, UEFA Champions League, Capital One Cup and Football League plus the NFL Super Bowl.

Commenting on the move, Gidon Katz, director of NOW TV, said: "It's been a busy year for NOW TV as we continue to widen access to our top quality content by launching on popular platforms our customers use. The NOW TV Sky Sports Day Pass is perfect for sports fans with Apple TV who want the flexibility to choose which live events they want to watch from the comfort of their sofa."