Viki signs partnership with Baidu

Louise Duffy | 19-12-2013

Video streaming site Viki, which allows users to write subtitles and translations in 160 languagues, is expanding in China's online video market following a deal with search engine provider Baidu.

The deal will see Viki bring fully licensed TV shows and movies to users of Baidu’s video search in China. It will begin streaming hundreds of hours of TV programming from around the world, translated by fans into Chinese and English.

Viki will offer full-length movies, dramas, comedies, anime and other shows from the US, UK, Taiwan, Korea, Japan and 10 other countries and regions. The content can be found at and will be available across multiple platforms, including PC and smart mobile devices.

“We’re thrilled to partner with Baidu, one of the premier Internet brands in the world, to bring the best of global TV to Chinese viewers,” said Razmig Hovaghimian, CEO and co-founder of Viki. “We’re also opening up Chinese content including dramas, web movies and series to the rest of the world, breaking down barriers between great entertainment and fans everywhere.”

China is the world’s largest video market with 450 million online video viewers, or nearly 80% of its internet-connected population. Netflix , YouTube and other popular streaming sites currently do not have access in China.

Viki is a subsidiary of Rakuten with offices in San Francisco, Singapore, Seoul and Tokyo with plans to open an office in Shanghai in early 2014.