ABC launches iview app for Android
Louise Duffy | 19-12-2013
Australia's ABC TV has launched its iview catch-up TV app on the Android platform.
It has a new interface, with catch-up TV, programme recommendations, a Watchlist feature, enhanced search and from early 2014 will provide parents with the option to set iview to display only programmes suitable for children.
Richard Finlayson, ABC director of television, said: “The Android app marks the beginning of an exciting new direction for iview and ABC TV online, with a beautifully redeveloped service set to showcase an outstanding slate of local programmes in 2014, commissions exclusive to iview, and full series online for the ultimate binge TV viewing experience."
Arul Baskaran, controller TV multiplatform, added: “ABC iview on Android has been the most requested service since the launch of ABC iview on iPad and iPhone. The demand is reflective of the explosive growth of the mobile internet. More than half of iview’s record 19 million monthly plays are now occurring on tablets and phones.”
Initially the Android app will be available on a selected range of devices supporting Android OS 4.0.3 (Ice Cream Sandwich) and above. ABC aims to extend official support for iview on a wider range of Android devices following initial user feedback and quality assurance testing on more devices, after the first release
Next year will see the launch of two programmes created especially for iview: Fresh Blood, a sketch comedy initiative which will uncover Australia’s brightest young talent, and Wastelander Panda, an story of loyalty and betrayal in an environment where no-one can survive alone.
Finlayson has also confirmed plans to premiere the entire run of a major new Australian series on iview, coinciding with the launch of the first episode on broadcast TV.