Dancing with the Stars waltzes into Cambodia
Louise Duffy | 19-12-2013
BBC Worldwide has licensed the entertainment TV format Dancing with the Stars to the Cambodian Broadcasting Service Co. The series will air on CTN, Cambodia’s most-watched terrestrial channel.
The announcement marks the debut of Dancing with the Stars in Cambodia and is also BBC Worldwide’s first format sale in the country.
One of BBC Worldwide’s most popular global brands, Dancing with the Stars has been licensed in 49 countries, and a version of the show has been seen in over 75 countries, with over 220 series to date. The brand has also extended into live events, gaming and digital properties. In Asia, the format has been sold in Thailand, Vietnam, Japan, China, South Korea and two versions in India.
Mark Whitehead, SVP & GM South East Asia and channels lead, BBC Worldwide, Asia, said: “Cambodia is an important market in the growth of our business in Asia.
“Earlier this year, we launched BBC World News, BBC Lifestyle and BBC Knowledge in the country. With this new deal, we hope to introduce Cambodian viewers to more quality content from the BBC. Dancing with the Stars has been a huge global success and we are confident that the local format will take on the same reception with the viewers there.”
Bernard Anthony, general manager of the Cambodian Broadcasting Service, added: “We are extremely excited to be able to work with BBC Worldwide on Dancing with the Stars. Being able to adopt this internationally successful BBC format reinforces our strength and capabilities as a network. We hope that this is just the start of a fruitful long-term relationship with BBC Worldwide."
CBS will take on the production of the show, which is set to premiere in mid-2014.